Saturday, September 13, 2014

Feedback of WLC College on the iPhone Dress



Elie Tahari is a renowned designer, based in New York. He showcased this dress as a part of his spring 2015 collection. A sleeveless black mesh dress covered in 50 iPhones as a tribute to Apple !


A savvy marketing tactic adapted by the designer, having demonstrated the dress on the same day that Apple launched iPhone 6.  The devices were programmed to provide a real-time, 360 degree view of the event.

No comments:

Post a Comment